California Script is the newest creation by the great Jerry Berg. It is the product of a personal style he developed during his many years as a sign-painter. As described by Jerry, this letter style is executed by loading your brush with a ton of paint, pushing hard at the beginning of your stroke, letting up on the pressure in the middle of the stroke, and then putting the pressure back on during the finish to give it this characteristic thick/thin/thick look.

The result of this technique is poetry in motion and gives this pin-striping inspired lettering an incomparable flow, bounce and fluidity. California Script has a wonderful rhythm and naturalness to it that is so rare in the digital realm as it embodies hand-painted lettering so truly and faithfully.