We love seeing how our fonts end up getting used. Especially when the result feels better than something we ourselves could have designed. I was recently sent a link to the latest project from Paperlux, a design agency based out of Germany that does some pretty kick ass work. They were recently commissioned to design collateral for a prestigious film award and chose to use Ballpoint as a main feature of the final design. Here is their description about the project in detail – Enjoy!
Ever since 1966, a year even before colour television swamped German households, a grand jury awards a gold plated camera to actors, musicians and entertainers. Again this year, we were asked to support this event with words, deeds and a unique design. The task was to depict the ‘stress field’ between two centuries without it feeling dated. The modern typefaces Grotesk Walsheim built the basis of this. Two type styles are being used prominently on all printed materials. A look back is cast to the beginnings of the Golden Camera with the lettering “Fünfzig” (meaning ‘fifty’ in German), that was created solely for this event. It is used discreetly, always as a hot foil stamp. On the invitation it is nestled closely up against the lettering of the Golden Camera. The materials we chose are a golden paper with a softtouch coating and an “Ultra Black” paper. The stamp, which was also especially created for this event, is held in black, white and gold. Being both the highlight and the final element, the programme is designed in the style of a gold bullion.
In addition to coming up with such a beautiful project they captured incredible shots of the final product. They were kind enough to share these incredible images with us.
Company: Paperlux GmbH
Creative Director: Max Kuehne
Art Director: Thomas Korf
Photographer: Michael Pfeiffer
Mar 19, 2021 • Posted by xmaggfdwxp
Muchas gracias. ?Como puedo iniciar sesion?
Leave a comment